👩🏻‍💻 My Role

As the UX/UI Design Intern at Diverse Dreams AI, I worked closely with the founders to design a playful, accessible, and inclusive storytelling platform for children. While I wasn’t directly involved in user research or testing, the founders conducted these activities and shared their insights with me. I iterated on designs based on this ongoing feedback and helped bring the product vision to life through high-fidelity interfaces.

🛠️ Tools Used

• Figma: UI design and prototyping

• Adobe Illustrator: Custom visual assets and illustrations

Define

High-Fidelity Prototype

Using Figma, I created interactive prototypes of both desktop and mobile versions, ensuring responsive behavior and ease of use.

Feedback Loop

Although I did not conduct the user testing directly, I received ongoing feedback from the company founders based on their sessions with children and parents. This feedback led to iterative improvements, such as:

• Making navigation buttons larger and more colorful

• Improving loading speeds for the character builder

• Adding helpful tooltips and clearer icons

1. Define – Project Goals & Problem Statement

Objective

To design an AI-powered storytelling platform that allows children to create and read personalized stories featuring diverse, representative characters.

Problem

While working with the founders of Diverse Dreams AI, we identified an opportunity rather than a problem: there was no existing product yet, but a strong vision—to build an AI-powered storytelling app where children could create diverse characters and generate personalized stories.

The challenge was to translate this early-stage idea into an engaging, inclusive, and intuitive product that appeals to young users and their guardians. From defining the product’s identity to visualizing user flows, everything needed to be built from the ground up.

Discover

Founders’ Feedback

Rather than conducting direct user interviews, I received continuous insights and consolidated feedback from the company founders, who engaged with parents and young users during testing phases. These insights guided all of my design decisions.

Benchmarking – Competitor Analysis

To better understand the market and identify effective features, I analyzed a range of similar platforms:

• Sprinkle – Simplified, intuitive UX with emphasis on personalization

• Imajinn – Offers AI-generated visual storytelling

• StoryWizard.ai – Kid-friendly layout and engaging character prompts

• Oscar Stories – Clean, character-first storytelling approach

• Once Upon a Bot – Creative story generation via minimalistic UI

• Minibooks.ai – Focused on quick, fun, and colorful storytelling

Key takeaways included:

• Importance of intuitive navigation for kids

• Strong visual engagement using characters and colors

• Need for playful interactivity and meaningful personalization

Ideation

3. Ideation – User Flow & Wireframes

Target Audience

• Primary Users: Children

• Secondary Users: Parents (as supervisors or co-users)

User Flow

• Home → Create Character → Generate Story → Read & Save

Low-Fidelity Wireframes

Early wireframes focused on:

• Character customization journey

• Clear story creation steps

• Intuitive navigation for all reading levels

Design

4. Design – Visual Language & UI Decisions

Color Palette

Bright, welcoming, and diverse color tones inspired by inclusive design principles—emphasizing warmth, safety, and fun.

Font Selection

I used Playpen Sans, a rounded, child-friendly, and easily readable font that matched the playful and imaginative spirit of the app.

Character Customization

• Diverse options for skin tones, facial features, body types, hairstyles, and accessories

• Focused on representation and inclusivity

• Illustrated in a friendly and approachable art style

Story Generator Interface

• Simple steps with large, clear buttons

• AI-generated stories using user-customized characters

• Language and theme selection for personalized storytelling

Parental Interface

• Story progress tracking

• Favorites and history

• Time control for responsible screen use

Prototype

High-Fidelity Prototype

Using Figma, I created interactive prototypes of both desktop and mobile versions, ensuring responsive behavior and ease of use.

Feedback Loop

Although I did not conduct the user testing directly, I received ongoing feedback from the company founders based on their sessions with children and parents. This feedback led to iterative improvements, such as:

• Making navigation buttons larger and more colorful

• Improving loading speeds for the character builder

• Adding helpful tooltips and clearer icons

Final Outcome & Key Learnings

Results

Diverse Dreams AI became a vibrant, inclusive platform that allows children to create meaningful stories where they can truly see themselves represented. The final design aligned with business goals and received positive responses from stakeholders and early users.

What I Learned

• Designing for children requires empathy, simplicity, and attention to accessibility

• Working with feedback from non-design stakeholders strengthened my ability to translate abstract needs into clear UI solutions

• Inclusivity is not just a visual choice—it's an emotional one that impacts user experience deeply.